Shopify is undoubtedly one of th best e-commerce platforms that currently exists. Not only does it allow the local shop owners and small businesses to improve their sales, but it also supports a wider community. In this article, we will be discussing some of the best Shopify pop-ups that will allow Shopify owners to improve their user experience. So, keep reading the article till the end to decode everything.
How do Top Shopify Stores Use Popups?
Folks, without delaying any further, let’s have a look at some of the best Shopify stores and how they use Shopify pop-ups. Here’s how they use the pop-ups:
Keeping the Pop-ups Simple and Easy to Opt-in
One of the simplest ways by which Shopify stores use pop-ups is by keeping it simple and quite easy to opt in. You will find that Stanley’s discount pop-up offers a straightforward discount of 20% which essentially you will get when you sign up for their newsletter.
This is the pop-up, which includes a wider range of elements, such as product image, making the offer more enticing, and it only asks for an email address, which makes the opt-in process seamless. This is the simplicity that essentially encourages the users to sign up without having any overwhelming feeling. Another example of an important and simple pop up on Shopify that you can spot is for Khy’s minimalist popup, this is one of the most simplest pop-ups which essentially reflects some of the simple features such as the single email field, is another perfect example of how simplicity can lead to higher conversion rates.
Segmenting Visitors Right from the Start
This is another one of the Shopify pop-ups which the e-commerce owners can use. By customizing the pop-ups based on the visitor preferences and it shows the most relevant offer or the product, which will increase engagement as well as will be significantly boost conversion rates in the long run.
One of the best examples of this Shopify pop-ups which you will find is FashionNova’s pop-up, which essentially segments the visitors by their shopping preferences, and that includes everything from men, women, kids, beauty, and more such categories of products. This pop-up essentially offers a personalised experience, which enhances the customer experience. Another one of the ways by which this pop-up enhances the customer experience is by asking the shoppers immediately whether they’re browsing for men’s or women’s products, which is a simple and effective way to gather zero-party data that users willingly provide.
Using Yes/No Popups for Reducing Friction
This is another one of the most important Shopify popups, which is used by most of the Shopify owners. These Yes/No popups essentially offer some of the best ways for reducing friction and also increase the conversions. Another feature of these pop-ups is that they also allow visitors a simple choice, which makes them more in control of the interaction.
You will find that the ‘Yes’ CTA is a very clear option to provoke the user to buy, and the ‘No’ option is essentially given to understand the user’s intent
One of these Yes/No popups, which you will find to be the best, is from Anastasia Beverly Hills, offering a 15% discount, allowing users to opt in by clicking the “Yes, please” button. Additionally, you can also check out some of the ready templates online to get a better understanding of these pop-ups.
Offering High-Value Giveaways
This is another one of the significant Shopify popups that Shopify users can get their hands on. There are high-value prizes, such as gift cards or exclusive products, that can catch visitors’ attention and encourage them to opt in.
If you want to get a more detailed understanding of these high-value giveaways, then you can visit the brand Kosas, where you will get your hands on these high-value giveaways. These are the giveaways that are the prime examples of how to use a valuable incentive to increase sign-ups and engagement.
Another one of the brand examples which you will find that offers some of the best high-value giveaways is Arhaus. This is the brand that invites visitors to enter a chance where they will be getting to win a $1,500 gift card. This is another excellent example of using a high-value giveaway to grab attention and generate interest.
Making your Copy Count
One of the most underrated ways by which these pop-ups can shine on Shopify is to make your copy count. For instance, the brand McCormick’s pop-up grabs attention with its bold, brand-aligned colors and catchy copy: “Sign up for more flavor.”
You will find that the brand uses a strong headline or a hook, which essentially helps the users to instantly understand what is in it for them and significantly increases the chances that they will take action. By using the colour and copy, the brand makes sure to reflect their personality of fun and flavorful personality is a great way to ensure it’s not overlooked.
Using the Exit-Intent Popups
These are another strong pop-up option that Shopify owners can use. These are the popups which essentially serve as a powerful tool that is designed for capturing the contact information from the visitors who are leaving their site, and also allows for seamless engagement before they go.
For instance, you will find that the brand Carparts.com uses an exit-intent pop-up offering a 10% discount and deal alerts when visitors spend $200 or more. These are the popups that you will find are asking for some of the key information, such as email address, visitor’s name and also phone number.
Tapping into SMS Marketing
This is another one of the strong popups which the Shopify users can use to get their hands on to increase sales. You will find that the brand White Fox uses an exit-intent pop-up that asks for a bit more information, such as the user’s name, birthday, and most importantly, their phone number.
This also allows them to retarget customers through SMS and email with personalized offers, making this pop-up an effective, non-intrusive lead generation tool.
Conclusion
These are some of the best pop-ups that Shopify users can use to increase their sales. That’s all, folks. I hope the article will help you get all the information you need.