All the Netflix lovers assemble! If you are someone who loves to watch all the content from the HDR10+, then this article is for you. Now, you will find all the content from HDR10+ effortlessly on Netflix. Already pumped to discover what Netflix has to offer. Keep reading this article till the end, as we will be helping you to decode the best of HDR10+ content on Netflix.
The Best of Picture Quality is Here
Ever wondered if you had a shabby picture quality every time you opened Netflix, what would be your user experience? Definitely not pleasant. However, Netflix has always been committed to offering the best picture quality to all its users. This time around as well, Netflix remains committed to offering the best picture quality to all its viewers. That’s the reason it has now come up with the HDR10+ technology.
If you are wondering what this technology will do, then let me tell you that the HDR enables images to have more details, vivid colors, and improved realism. We began producing our shows and movies in HDR, encoding them in HDR, and streaming them in HDR for our members. The technology will be seamlessly improving the viewing experience and will be fulfilling Netflix’s vision of unlocking newer creation visions for the users.
Not just that, with the introduction of the HDR10+ technology, the HDR streaming has increased nearly 300 percent in the last five years. That is a huge number, isn’t it?
The Marco Polo- Beginning of the HDR10+ Technology
If you are wondering which was the first content on Netflix that brought a revolutionary change in the viewing experience, then it’s Marco Polo. Netflix introduced this unique technology with Marco Polo, and needless to say, the viewing as well as the user experience has been tremendously fruitful.
Netflix now has over 11,000 hours of HDR titles for members to immerse themselves in. The visual experience of Marco Polo served as a great testament to improving the overall visual experience of the audience worldwide on an OTT platform, and also improved their experience of enhancing the creative vision. With this goal to establish in the future years, Netflix remains fully committed to offering even more visually enriching content with the HDR10+ technology and enhancing the creative and visual experience of the Netflix audience. Additionally, this will further augment Netflix’s growing HDR ecosystem, preserve creative intent on even more devices, and provide a more immersive viewing experience.
The Work behind the Addition
Well, the term HDR10+ technology will sound fancy, but with the technology spanning throughout the entire Netflix streaming platform, the user experience is definitely amplified. However, there are some good technical experts who have contributed to this addition on Netflix. Netflix has enabled the technology using the AV1 video codec that was standardized by the Alliance for Open Media (AOM) in 2018. AV1 is one of the most efficient codecs available today.
Previously, they had enabled the AV1 encoding for SDR content and saw tremendous value for our members, including higher and more consistent visual quality, lower play delay, and increased streaming at the highest resolution. AV1-SDR is already the second most-streamed codec at Netflix, behind H.264/AVC, which has been around for over 20 years. What’s even more fun is that Netflix has been using the HDR10+ codec not just in their new releases but also on the existing popular HDR titles. With the AV1-HDR10+ title now accounting for 50 percent of all the eligible viewing hours, Netflix will be continuing to expand its HDR10+ technology and will also be offering this with the goal of providing the HDR10+ experience for all the HDR titles by the end of this year.
Understanding the Industry Adopted Formats
Another one of the most significant things that Netflix is bringing with the HDR10+ technology is that the industry adopted formats and the formats adopted by Netflix are proving to be the best. For all three HDR Formats, metadata is embedded in the content, serving as instructions to guide the playback device — whether it’s a TV, mobile device, or computer — on how to display the image.
The latest HDR10+ technology is, in fact, the widely adopted video format and is definitely supported by all the HDR devices. HDR10 uses static metadata that is defined once for the entire content, detailing aspects such as the maximum content light level (MaxCLL), maximum frame average light level (MaxFALL), as well as characteristics of the mastering display used for color grading. This is the metadata that essentially allows for a one-size-fits-all approach, along with the mapping of the content for all the display devices. This cannot account for a more dynamic contrast across different scenes, which most of the content will contain.
With the HDR10+ and the Dolby Vision, Netflix is definitely redefining the new-age OTT viewing experience and is also playing a significant role in offering enhanced visibility. These two technology additions allow Netflix to get dynamic metadata that provides content image statistics on a per-frame basis, enabling optimized tone mapping adjustments for each scene. This achieves greater perceptual fidelity to the original, preserving creative intent.
Conclusion
Well, it will definitely be fair to say that Netflix is redefining the way user experience and viewership are looked at today. With the aim of bringing and enhancing the creative vision of the viewers, the streaming service is truly on a quest to transform the way visual content is consumed. If you are a true Netflix fan, then you would have definitely noticed the visual experience difference in the last five years. That’s all, folks. I hope the article will help you get all the information you need.